For reach, the mobile web is necessary, but shopping apps are crucial for engagement. They have a channel to engage your most loyal customers. Consumers have already shown loyalty to your brand by installing the app. 

Customers are gradually turning to applications to serve them during these virtual times. Smartphone apps are used more than twice as often as mobile websites, and the use of shopping apps is rising faster than any other product category. In these mobile moments, if your brand does not create a shopping app, then you may be losing substantial customers.

So, here are the reasons why you should consider developing shopping apps:

• Better user experience to the customers: A consumer tends to spend more time on shopping apps rather than websites. Mobile apps also function more responsively, offering a user interface that is cleaner and easier. The improved application user interface ensures users spend more time browsing items and interacting with your brand.

 

•  Platform to reach the customers:  Applications work as another platform to reach the customers. Through push notifications apps can deliver messages even when the application is closed and inform the customers of offers and discounts. It is also helpful in reminding the customers about the items in their cart, ready to checkout.

 

• Customer Retention: By driving frequent use, deeper commitment and customer satisfaction, shopping apps may increase customer retention. Though downloading an app doesn’t help in customer retention, but with the exclusive offers and reminders, it helps in building long term relations with customers. It is also a medium of re-engaging with the customers.

 

•  Increased Amount of Orders: There are some factors that allow consumers to shop for more like push notifications that constantly remind customers of the latest prices and discounts, tailored tip, and reward system due to which customers are more likely to purchase products from apps than websites.

Shopping Apps have changed the way consumers shop. It has made shopping very easy, convenient and hassle free. Customers are more likely to shop from stores that provide the facility of easy delivery of products at home.

Click here for creating a shopping app for your own brand.